Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon.
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Tag Archive | "CTR"
What Is a Good Click-Through Rate for PPC?
August 31, 2012
Why do people care so much about click-through rates?
Applying the Principles of Economics in Paid Search
Mark Kum | July 6, 2012
Four examples of how the principles of economics can be applied to paid search.
Five Things to Ban for Better Creative Work
Eric Phu | August 23, 2011
Read this if you're asking for a viral video in your brief.
The Good and the Evil of Branded Keywords
Antony Yiu | April 4, 2011
If you're a company with multiple product lines, consider these solutions to avoid outbidding one another.
Search Is a Gold Mine for Brand Advertisers, Can You Dig It?
Sara Ye | March 14, 2011
Half the battle is won when you select the right keywords; here's how.
Mobile Search 101: Ins and Outs of Mobile Search
Antony Yiu | January 31, 2011
Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance.
Brand Advertiser and Search in 2011
Sara Ye | January 10, 2011
Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year.
The Ugly Truth About Click-Through Rate
Matt Harty | December 23, 2010
Is the common practice of optimising banner campaigns based on click-through rates still effective when research shows 84 percent of Web users never click on banners?
SEM Performance Evaluation – Think Twice Before Calling It a Game
Antony Yiu | December 14, 2010
This is how you define the right success metric for your paid search campaign.
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