Are Banner Clicks the Devil?
People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO.
|
|
|
Tag Archive | "display advertising"
Negotiating the Best Deal for Online Ad Inventory
Darren Yan | May 22, 2012
How should advertisers react to this new entrant in an already crowded display advertising space?
The Overcrowded Display Ecosystem: Is The Pie Big Enough?
Vikas Gulati | March 22, 2012
An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms.
Demand-Side Platforms – Is India ready?
RP Singh | January 26, 2012
It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later.
Display 2.0 – 5 Things You Need to Know
Vikas Gulati | January 16, 2012
Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how.
5 Tips to Using Analytics Tools for Offline Measurement
Motoko Hunt | October 13, 2011
Here's how you can use the same analytics tools for measuring web performance to measure social, print, and email.
Digital Spend: The Multi-Billion Dollar Question
Arun Kumar | September 19, 2011
While the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector.
Where Are Your Target Consumers?
James Wu | July 14, 2011
Three reasons why precision marketing fails to take a leading role in China.
Content Is Not King
Matt Harty | May 16, 2011
With the rise of the trading desk, online display companies view the audience as king. Here's why.
The Trinity of Online Media
Matt Harty | March 15, 2011
Here's why search, display, and social media are critical to the success of your online campaign.
Subscribe to ClickZ Asia Weekly!
- TMall – Gateway to China’s Growing E-Commerce Market
- 7 Vine Tips for Marketers
- Big Data Is Not Like Teenage Sex
- SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform
- GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]
View moreUpcoming Events
Upcoming WebinarsCategories
- Analytics (136)
- Ecommerce (27)
- Email (71)
- Emerging Marketing (55)
- Integrated Marketing (37)
- Marketing Strategy (39)
- Media (9)
- Media Planning & Buying (65)
- Mobile (165)
- News (75)
- Publishing (9)
- Search (64)
- SEM (80)
- SEO (83)
- Social Media (323)
- Stats (12)
- Tools (3)
- Trends (172)
Countries
Archives
- May 2013 (13)
- April 2013 (28)
- March 2013 (28)
- February 2013 (27)
- January 2013 (41)
- December 2012 (24)
- November 2012 (38)
- October 2012 (30)
- September 2012 (26)
- August 2012 (31)
- July 2012 (25)
- June 2012 (25)
- May 2012 (26)
- April 2012 (22)
- March 2012 (28)
- February 2012 (32)
- January 2012 (32)
- December 2011 (22)
- November 2011 (32)
- October 2011 (32)
- September 2011 (31)
- August 2011 (27)
- July 2011 (31)
- June 2011 (31)
- May 2011 (28)
- April 2011 (21)
- March 2011 (34)
- February 2011 (23)
- January 2011 (26)
- December 2010 (25)
- November 2010 (28)
- October 2010 (20)
- September 2010 (129)
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
Unit 1401-03, 14th Floor, Devon House, Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong
Copyright and Licensing | Privacy Policy
Matt Harty | February 21, 2013
0 Comments