AdzCentral Evolves as RTB Gains Traction in Asia
The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region.
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Tag Archive | "DSP"
A Closer Look at Audience Buy in China
Charlie Wang | February 27, 2013
This buying concept essentially changes the operating model between brands, media agencies, and publishers.
The APAC Marketer’s 2013 Shopping List
Max Sim | February 5, 2013
Here is what I think marketers should be putting into their shopping list for 2013 in the region.
2013 Digital Media Buying Trends in China
Charlie Wang | January 25, 2013
Six trends media planners and brand marketers should consider for the year.
RTB: Blessing or Curse? [Video]
Adaline Lau | December 20, 2012
Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers.
Turn Opens Asia HQ in Hong Kong, Eyes Japan and China
Adaline Lau | October 19, 2012
The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying.
The Search Guys vs. Display Performance Marketing
Prabhvir Sahmey | August 21, 2012
Given the experience in handling bid management tools, would search specialists be able to manage display ads as well?
A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?
Karen Ho | July 31, 2012
Ad exchange is nothing new but it's not well known to everyone in China. Here's why.
A Client’s View of Mobile Advertising
Darren Yan | July 23, 2012
Advertisers must ask what is the value of an impression on mobile sites or within mobile apps?
The New Age of Data Marketing
Matt Harty | May 25, 2012
It is important for us to ask: just because we can target people, should we?
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Adaline Lau | March 25, 2013
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