How Rally APAC Convinces Brands to Invest in Social Marketing
Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy.
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Tag Archive | "Earned media"
Digital Strategy Decisions
Christian Arno | December 18, 2012
Consider this approach to planning your digital strategy.
Paid and Earned Media: How to Use Them Together?
MP Singh | November 30, 2012
Consider this approach to measure the impact of Facebook ads on earned media.
6 Ways to Perfect Your Content Strategy
RP Singh | July 26, 2012
With increasing social presence, it's become even more critical for brands to have a content strategy in place. Consider these factors.
The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I)
Vincent Teo | September 7, 2011
Social and mobile have toppled the status quo to give digital more prominence but how is the agency world catching up to this evolving landscape?
Social Media Is Ketchup
Brandon Cheung | January 6, 2011
The lasting power and success of ketchup is similar to how marketers use social media in their overall marketing campaigns.
Relevance of ‘Frequency’?
Pushkar Sane | December 30, 2010
In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective?
Digital Marketing Trends: The Good, Bad, and Ugly in 2010
Ashok Lalla | December 9, 2010
A roundup of leading digital trends that stood out in 2010.
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