Shifting Sands: The Fall of Facebook and Twitter?
Facebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital audience.
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Tag Archive | "engagement"
Three Steps to Email and Social Integration
Simon Small | September 12, 2012
Here's an integrated email and social strategy based on how we approach it for our clients.
It’s Not About the Web Analytics Tool; It Is About Engagement (Part 2)
Joni Ngai | September 22, 2011
Consider these approaches to audience engagement and optimising business value using analytics.
It’s Not About the Web Analytics Tool; It Is About Engagement (Part 1)
Joni Ngai | September 21, 2011
Forget about web analytics tools. Consider this approach to measure online.
Relevancy, Reputation, and Engagement: The Evolution of E-mail Delivery Management
Dominic Powers | March 8, 2011
When four in five e-mails sent globally are estimated to be spam, how do you ensure your messaging is relevant? Here are five ways.
Segmenting Your Data to Drive Conversion
Madhu Malkani | November 9, 2010
Digital analytics only give an overview of what's happening to the campaign. To drive results, optimise in the following ways.
Getting the Most Out of Your Agency Relationship
Eric Phu | October 27, 2010
Six ways to get the most out of the clients versus agency relationship.
Your Long-Tail Influencers
Brandon Cheung | October 21, 2010
We live in a new era of social influence where influencers are no longer limited to journalists and celebrities that speak to millions. As marketers we should start looking at the millions of mini-influencers that speak to small clusters of personal networks.
Facebook Fan Pages Evolve Into CRM Channel for Big Brands
September 3, 2010
An ever growing number of companies have begun employing Facebook "fan" pages for customer relationship management (CRM).
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