Standard Life Hong Kong Makes Foray Into Facebook Marketing
Its chief marketing officer has led the social media strategy and launched a Facebook page in February.
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Tag Archive | "Facebook"
Digital Does Not Equal Social
Jon Wade | April 29, 2013
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption.
DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]
Adaline Lau | April 24, 2013
The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way.
Spotify Inks Major Launch Advertisers As It Expands Into Asia
Adaline Lau | April 18, 2013
The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia.
Case Study: Jebsen Group Makes Social Media a Priority
Adaline Lau | March 21, 2013
Four ways that a B2B organization representing 200 brands uses social and mobile for communications.
Facebook Marketing for SMEs: Applying the 5 P’s to Expand Business
March 12, 2013
Fan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company’s brand awareness.
Global Social Media: What 2013 Has in Store
Christian Arno | February 28, 2013
As 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes.
Standard Chartered Matches Facebook Likes to Raise Money for Charity
Adaline Lau | February 26, 2013
TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook.
Hello Facebook Graph Search, Goodbye Google?
Lydia Ng | February 18, 2013
As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers.
The APAC Marketer’s 2013 Shopping List
Max Sim | February 5, 2013
Here is what I think marketers should be putting into their shopping list for 2013 in the region.
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Adaline Lau | May 2, 2013
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