Amex’s Digital Wallet Goes to China
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
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Tag Archive | "Foursquare"
Use Social Graph to Create Meaningful Brand Experiences [Video]
Vincent Teo | January 6, 2012
Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on Foursquare.
Gamification for Sustainable Engagement
Brandon Cheung | June 23, 2011
Consider these two points to understand what drives people to play games and how to apply it in marketing.
Social Media Monitors Measure Singapore Election Buzz
Adaline Lau | May 6, 2011
Several social media monitoring firms are providing Singapore election buzz stats.
Driving User Engagement and Building Loyalty Through Gamification
Vincent Teo | April 7, 2011
Here are three ways how game-based marketing applies to your brand.
Facebook Places Launches in Hong Kong and Singapore
Adaline Lau | February 16, 2011
Facebook Places, a feature that allows users to check in and share their locations with friends, is now available in Hong Kong and Singapore.
Digital Marketing Trends: What’s Hype? What’s Reality?
Patrick Tam | February 15, 2011
The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes.
How to Optimise Mobile Marketing in Your Media Plan
James Wu | October 6, 2010
What are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign?
Context Is King: The Marketing Effect of Location in Asia
Ian McKee | October 5, 2010
Context, which is about timing, location, conversations, and relevance, is now king. Do marketers in Asia really understand the consequences of this shift?
The Best and Worst Campaign Deals on Foursquare’s Turf
September 9, 2010
For the last several months, big brands have been consistently unveiling special offers on location-based services like Foursquare, Gowalla, Loopt, Booyah, and others.
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January 20, 2012
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