Global Social Media: What 2013 Has in Store
As 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes.
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Tag Archive | "Google"
Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis
Adaline Lau | January 31, 2013
Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia.
Avinash Kaushik: Biz Optimization Across the Globe in 2012 [Video]
Adaline Lau | December 24, 2012
Google evangelist on how digital marketing differs across the West and Asia as well as opportunities for a new type of monetization.
SEO and the Future of Search in India [Video]
Adaline Lau | December 18, 2012
PageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India.
Corporate Social Media Marketing Strategy Checklist for 2013
December 14, 2012
With the holidays approaching, taking stock of what you've done in social media marketing in 2012 and what business results those activities have driven will help you launch a successful social media marketing strategy for 2013.
Digital Top 20 for 2012
Simon Small | December 5, 2012
2012 was a big year in technology and I've put together my list. What does yours look like?
Google Plans to Combine Mobile and Desktop Ads
October 25, 2012
Will combining desktop and mobile ads make things better for advertisers?
Why Malaysia Airlines Uses Google+
Adaline Lau | October 9, 2012
An update on G+ for businesses - includes latest stats and how to measure ROI on the social network.
Paid Search Marketing – The (other) Leanest Line Item in the Media Plan
Prabhvir Sahmey | September 19, 2012
10 myths to paid search marketing every brand marketer should pay attention to.
Avinash Kaushik: Only Great Metrics
September 7, 2012
Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake.
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