What the Google-Qihoo Partnership Means for Marketers
Search marketers are already using Google AdWords to buy Qihoo ads in China.
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Tag Archive | "Google AdWords"
Hello Facebook Graph Search, Goodbye Google?
Lydia Ng | February 18, 2013
As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers.
Why Malaysia Airlines Uses Google+
Adaline Lau | October 9, 2012
An update on G+ for businesses - includes latest stats and how to measure ROI on the social network.
Bid Management Tools and Technology
Prabhvir Sahmey | June 28, 2012
Here's a quick checklist if you're considering to go beyond automation.
Deep Dive Into Naver’s Paid Search Platform
Mark Kum | May 31, 2012
I'll show you how paid search works in Naver by comparing it with Google AdWords.
How to Set Up a Mobile Search Campaign in Asia
Prabhvir Sahmey | May 28, 2012
A best practice guideline to setting up your mobile search campaign.
Getting to Grips With Attribution and Channel ROI
Daniel Lee | April 30, 2012
Marketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-commerce.
Why Advertising Is Bad For Social Media
Brandon Cheung | September 22, 2011
Current ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives.
Tips for Effective Use of Keyword Match Types in Google AdWords
Antony Yiu | August 1, 2011
Consider these factors to manage cost and drive conversions for your search campaigns.
Tips for Running an Effective SEM Campaign
Antony Yiu | June 27, 2011
Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why.
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