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Tag Archive | "Google Analytics"
Integrated Marketing Analytics Is Possible
Eddie Choi | January 23, 2013
Consider these three challenges when measuring performance of an integrated marketing campaign.
3 Measurement Resolutions to Embrace in 2013
Vinoaj Vijeyakumaar | January 22, 2013
To start 2013 on the right foot, here are three things I recommend you do today.
4 Ideas for Better Social Media Measurement
August 22, 2012
Social media measurement remains a mystery for many. Consider these social analytics tips to improve your measurement.
Web Analytics in the Eyes of China’s Small and Medium Enterprises
Michael Xu | October 28, 2011
China's SME sector is growing rapidly but the use of analytics is still nascent. Here's why.
5 Tips to Using Analytics Tools for Offline Measurement
Motoko Hunt | October 13, 2011
Here's how you can use the same analytics tools for measuring web performance to measure social, print, and email.
Web Analytics in the Eyes of China’s Major Advertisers
Michael Xu | September 30, 2011
My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics.
Web Analytics Giants in China Face Many Challenges
Michael Xu | September 1, 2011
Here are three key challenges analytics companies have to deal with in China.
Dilemma of Google Analytics in China
Michael Xu | August 2, 2011
Google Analytics may be the most popular monitoring tool globally but faces challenges in the Mainland Chinese market.
Overview of Web Analytics Market in China
Michael Xu | July 5, 2011
Why do Chinese marketers invest only less than 1 percent of online ad budget in analytics?
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