Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy
Optimizing content for model variations can be costly and difficult to maintain. Consider this approach.
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Tag Archive | "iPhone"
Drawing Ideas From Draw Something
Lee Peilin | April 13, 2012
What is the draw of Draw Something and what can we marketers learn from it?
Langham Place Goes Social With New Mobile and Pinterest Platforms
Adaline Lau | March 22, 2012
Hong Kong's Langham Place is reportedly the first brand to create short films produced on the iPhone 4S.
2012 Trends: Rise of E-commerce in Asia Pacific [Video]
Michael Zung | January 4, 2012
Also, look for mobile-friendly apps and mobile optimized websites in the coming year.
Going Mobile
Stephen Hay | October 11, 2011
Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices.
Steve Jobs: A Tribute
Adaline Lau | October 7, 2011
Digital marketing practitioners describe how Steve Jobs influenced product design, technology, and marketing.
The Big Thing in Japan: Mobile SNS and Games
Shohei Shimoda | October 7, 2011
An overview of mobile SNS sites Gree and Mobage in Japan.
China’s Mobile Market Primer for Marketers, Q2 2011
Alvin Wang Graylin | July 6, 2011
Overview of mobile usage and adoption in China and what it means for marketers.
Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan
Andy Radovic | May 30, 2011
With an increasing shift to smartphones, consider these four tips to optimise your mobile site.
Are You Using Microblogs and Mobile Apps to Engage Consumers?
James Wu | May 18, 2011
While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms.
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