ClickZ.asia

Social Marketers Must Go Beyond Listening

Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success?

Facebook Seeks Opportunity in China

Facebook may team up with Baidu, China's largest search engine, to launch a social network in the country, according to news reports.

Where Are You? 3D Positioning of Social Marketing

Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country.

E-mail in an Irrelevant Social World

As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the marketing mix.