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Social Marketing Is Lead Generation

Social media is ideal for lead generation in B2B; here are three reasons why.

Key Principles of Sales Management on the Internet

Online marketers must possess a sales mindset. Here's a six-point checklist.

PPC Lead Gen: Focusing on Quality

If you’re like many online marketers, you’re failing to optimize search around lead quality, according to several experts who spoke recently at LeadsCon NYC. According to several people I spoke with at this conference, a common mistake among lead-gen marketers is to just use a simple cost per lead metric for internal efforts as well [...]

An Effective Lead-Nurturing Program in 3 Steps

B2B (define) marketers are constantly being asked to generate more leads.