Metrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff.
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Tag Archive | "Metrics"
Rethinking Search in the Social Age
Lydia Ng | November 12, 2012
Consider these four ways to use search in your social media marketing.
How Well Am I Actually Doing With My Campaigns?
Ohad Hecht | September 20, 2012
Consider this approach to measure your email effectiveness.
Avinash Kaushik: Only Great Metrics
September 7, 2012
Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake.
Key Web Analytics Metrics and Reporting
Gordon Choi | August 17, 2012
A starter's guide to web analytics reporting. Part one in a series.
Metrics to Optimise Mobile Campaigns
Darren Yan | June 15, 2011
While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns.
The Death of Digital Advertising
Eric Phu | April 26, 2011
It's time the industry paid attention to these six signs.
Help! I Need a Social Media Strategy
Mandeep Grover | April 6, 2011
Having a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started.
Using Conversion Funnel to Analyse Digital Campaign Effectiveness
Hari Shankar | January 20, 2011
An approach for marketers to track, measure, and analyse their visitors' journeys.
Why Measuring Social Media Buzz Is Not Enough
Eddie Choi | December 7, 2010
Measuring your social media campaign is critical. Here is one approach how to be more accountable.
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