Honey I Shrunk the TV…and Made It Better
More people are watching network programs online. How are you adapting messages to this emerging trend?
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Tag Archive | "Nielsen"
How to Manage Social Media Campaigns in Asia
Christian Arno | January 19, 2012
A good reason to run a social media campaign in the region: users' engagement.
Mobile In-Game Engagement in China and Jaguar Case Study
Joshua Maa | October 21, 2011
Leveraging China's most popular mobile racing game, Jaguar engaged gamers to launch its XKR model with success. Here's how.
Confessions of an Angry Birds Addict
Mandeep Grover | July 18, 2011
Four lessons digital marketers can learn from this blockbuster game.
A Three-Letter Word Called WOM
Mandeep Grover | May 23, 2011
Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand.
Topline Findings: The Interplay of Search and Social
Andy Radovic | May 3, 2011
Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both.
Navigating Search in China
Adaline Lau | March 2, 2011
With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape.
Social Media Marketing: Are You a Leader or Follower?
Ian McKee | January 26, 2011
The rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you.
China Trumps U.S. in Mobile Internet, App Use
September 8, 2010
Mobile Internet and mobile app adoption is higher in China than in the United States.
Seven Factors to Consider When Pricing Online TV Video
September 2, 2010
Hulu, which distributes TV and movie video content, has experienced a 265 percent increase in streams over the past year
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Mandeep Grover | February 13, 2012
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