Building Mobile Communities That Boost Brand Loyalty
Should your brand invest in building a mobile community? Consider these factors.
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Tag Archive | "Nike"
What’s Next for Social Media Marketing in China: Weibo or WeChat?
Louise Au | September 10, 2012
Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape.
Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong
Adaline Lau | July 19, 2012
Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook's social graph.
The Dawn of the Datasexual
Vincent Teo | July 3, 2012
How brands can leverage big data and better market to the connected generation.
It’s Time for Digital to Go Physical!
Vivek Bhargava | June 8, 2012
Cellphones and mobile devices have enabled engagement with customers to a whole new level but are brands prepared to use this effectively?
Techno + Health: The Future Is Here
Mandeep Grover | April 26, 2012
How fitness apps and are helping me to lead a healthier life.
Video Is Lifeblood of Li-Ning’s ‘New China’ Sneaker Launch
April 10, 2012
Video-centric Beijing brand sells online only.
Innovating the Supply Chain With Social Principles
Brandon Cheung | February 20, 2012
While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role.
Digital Planning in 2012: 3 Resolutions To Keep
Vincent Teo | February 6, 2012
Instead of diving straight into digital executions, let's examine the bigger picture for this year.
LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare
Adaline Lau | September 29, 2011
Global brands such as Starbucks, McDonald's, Burberry, and Galaxy Macau team up with the check-in service.
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