Optimization | ClickZ.asia

CMOs Should Focus on Keyword-Driven Marketing

May 3, 2013

David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy.

Keywords, Optimization

How to Stress Test Your Social Media Contest Ideas  

Max Sim | April 24, 2013

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Consider these factors before launching your social media contest.

best practices, Optimization

How to Make Search-Friendly Mobile Websites

Navneet Kaushal | April 18, 2013

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An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips.

Google Now, Optimization

How to Optimize Your Business Page for Google+ Local

Navneet Kaushal | March 19, 2013

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While Google Places pages were not being indexed by the search engine, Google+ Local pages will be.

Google+, Optimization

2013 Search Trends: Video Optimization, Mobile, and Content [Video]

January 10, 2013

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ClickZ.asia columnists predict the search trends that will be big in 2013.

Optimization, video

Avinash Kaushik: Biz Optimization Across the Globe in 2012 [Video]

Adaline Lau | December 24, 2012

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Google evangelist on how digital marketing differs across the West and Asia as well as opportunities for a new type of monetization.

Google, Optimization, SES

New Facebook, Twitter Ad Targeting Options Offer Opportunities and Challenges

September 14, 2012

637 Comments

On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts followed. Will these methods mean more success for advertisers?

Facebook, Optimization, targeting, Twitter

5 Reasons SEM Agencies Should Do Social and SEO

September 13, 2012

5 Comments

The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.

Attribution, Optimization, targeting