Case Study: Pepsi China Leverages Web Video for CNY Campaign
Pepsi’s integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials.
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Tag Archive | "Pepsi"
How Pepsi and ICICI Bank Engage Users on Social [Video]
Adaline Lau | January 4, 2013
Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing.
Mobile Rewards Network Kiip Looks to Asia Expansion
Adaline Lau | June 14, 2012
Kiip got the advertising community to sit up and look at its network more closely when marketers realized how it’s not just about game-centric achievements.
Igniting Movements Around a Social Heartbeat
Vincent Teo | March 13, 2012
Social movements have huge implications for brands. Here's how to get started.
Nokia, Pepsi, and Coach Go Social for Chinese New Year
Adaline Lau | February 6, 2012
Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.
Leveraging the Tablet Revolution
Mandeep Grover | February 28, 2011
Before adding the iPad to your marketing campaign, consider these three factors first.
How to Create a Successful Cross-Media Mobile Campaign
Joshua Maa | January 28, 2011
As brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning.
Back to the Future: The Untapped Potential of 2.5G
Andrew Knott | November 24, 2010
With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted.
Olay, Gap, Pepsi Run Geo-Social Campaigns – but Not on Foursquare
September 3, 2010
Foursquare is hands-down the leader of the location-based/geo-social marketing space when it comes to hype.
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Adaline Lau | February 27, 2013
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