5 Baidu SEM Tips From the Pros
The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips.
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Tag Archive | "PPC"
What Is a Good Click-Through Rate for PPC?
August 31, 2012
Why do people care so much about click-through rates?
5 Things Asian Companies Should Do When Targeting the U.S. Market
Motoko Hunt | May 14, 2012
These tips will show you how to successfully launch your site in the American market.
Putting the Efficiency Into Your Success Metrics
Motoko Hunt | March 21, 2012
One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks.
Tips for Selecting Your Search Agency
Antony Yiu | October 10, 2011
Follow these five guidelines to evaluate if your search agency is doing a good job or not.
In-House SEM: 5 Factors to Consider
Gordon Choi | September 15, 2011
A comprehensive evaluation if you should stop outsourcing and bring your paid search efforts in-house.
A Starter’s Guide to Search in Korea
Adaline Lau | July 15, 2011
Examining South Korea's top search engines.
Book Smart Doesn’t Rule in China
Eddie Choi | May 20, 2011
Because of China's advertising practices, the scientific approach to marketing does not always work in this market.
Search Engine Marketing – A Brief History and a Promising Future
Shourya Ray Chaudhuri | May 6, 2011
In addition to influencing purchase decisions, SEM is increasingly used for reputation management and communication.
Three Tips to Improve Your Quality Score
Anna Chan | February 21, 2011
Linking to your Facebook Fan Page might not be a good idea. Here's why.
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February 14, 2013
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