3 Questions to Ask Before Embarking on a Blogger Outreach Strategy
Consider these approaches to improve your online media relations.
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Tag Archive | "PR"
How to Avoid Social Media Humiliation
Charlie Pownall | February 5, 2013
Consider these pointers to avoid a social media crisis.
Five Common Mistakes Organizations Make When Launching a Social Media Campaign and How to Correct Them
Jon Wade | January 29, 2013
There are lots of reasons campaigns fail; below are five common pitfalls to avoid.
12 Principles for Handling Negative Online Comments – Part 2
Charlie Pownall | December 17, 2012
Six more principles on handling difficult questions on the social web: be focused, follow up, and add value.
How to Assess Negative Online Conversations
Charlie Pownall | November 5, 2012
Consider these criteria that can be helpful in evaluating negative conversations.
A Broader View of Online Reputation Management
Charlie Pownall | October 18, 2012
Consider these factors when thinking about your company's online reputation strategy.
Q&A: Handling a Social Media Crisis, Content Marketing, and SEO
Adaline Lau | February 8, 2012
Lewis PR's Andy Oliver explains how brand managers must be experts in communities, collaboration, and content.
Who Owns Social?
Pushkar Sane | September 14, 2011
Here's how organisations can navigate the highly fragmented marketing sector offering social propositions.
The Tweet That Was Retweeted 8,000 Times and Other Stories
Vijay Sankaran | April 28, 2011
How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster.
The Effect of ‘Media Variation’
James Wu | March 31, 2011
The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy.
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Jon Wade | February 21, 2013
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