Tag Archive | "Privacy"

Privacy Please!

 |  April 8, 2013

0 Comments

How will the privacy policy impact marketers and companies conducting business in Hong Kong?

The Death of Audience Buy in China?

 |  March 20, 2013

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CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies?

Location-Based Advertising: Privacy

 |  December 1, 2011

25 Comments

Advertisers must work with service providers to develop a customer-centric privacy plan in location marketing campaigns. Second in a three-part series.

5 Reasons Why RTB Is not About Price

 |  October 31, 2011

731 Comments

There's a lot of misinformation in the market about real-time bidding. Consider these five ways to be smarter in how you do online marketing through RTB.

The 2nd Wave of Location-Based Services

May 26, 2011

1,661 Comments

A look at promising new services from Facebook and other companies.

South Korea Police Investigate Google’s Mobile Ad Unit

May 4, 2011

548 Comments

Police say AdMob may have tracked personal location information without approval.

Online Privacy – Do You Know How Much We Know?

 |  April 19, 2011

122 Comments

Brands need to demonstrate they take privacy seriously. Consider these five tips to build sustainable trusting relationships with customers.

Privacy and E-mail Best Practices

 |  September 28, 2010

23 Comments

Good standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more likely to buy something.

Data, Privacy, and the Consumer

 |  September 13, 2010

35 Comments

What marketers can learn from the frenzy over the Octopus Rewards programme.

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