McDonald’s Gets Youths to Build Big Macs by Shaking Their Phones
The fast food chain wanted young working adults in China’s tier one and two cities to love the Big Mac and associate the burger with a “macho” personality.
The fast food chain wanted young working adults in China’s tier one and two cities to love the Big Mac and associate the burger with a “macho” personality.
Adaline Lau | April 11, 2013
0 Comments