Demystifying ROI
Consider these 4 factors if you want great ROI from digital.
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Tag Archive | "ROI"
Are You In Love or Just Doing a Trade?
Pushkar Sane | July 13, 2011
Brand managers should stop calculating ROI for social.
Strategy: The Reality Check
Joni Ngai | July 6, 2011
Here's how you can tell if a proposed strategy is effective or not.
Analytics: Getting Back to Basics
Joni Ngai | May 17, 2011
Analytics is not IT and it is not reporting - debunking common analytics misconceptions and more.
Blending SMS and Database Marketing for Greater Success
Darren Yan | February 18, 2011
Despite the increasing popularity of smartphones, the ubiquitous SMS is probably the most pervasive marketing tool used by advertisers to reach their target audience on this mobile channel. Indeed, you won’t fail to see a print ad on a newspaper or magazine today that doesn’t include a SMS short-code to elicit a response from the [...]
The Search for the ‘Golden Digital Metric’
Mandeep Grover | February 2, 2011
Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team.
My Social Platform Has More Followers Than You. So What?
Vincent Teo | January 18, 2011
How do businesses demonstrate value in social media? Here are some ways.
E-mail Marketing in China for Global Retail Brands
Francis Kwok | January 18, 2011
Global retailers should not overlook e-mail marketing as an effective way to connect with loyal customers in China.
Mobile Return On Investment
Ben Condit | January 14, 2011
What would you pay to reach 20 million consumers?
How Search Behaviours Impact Our Search Strategy
Anna Chan | October 24, 2010
Simply replicating your search strategies from the U.S. or Europe will not work in Asia.
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Pushkar Sane | August 10, 2011
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