What Display Ad Tech Can Learn From Wall Street or Not: Statsit
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends.
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Tag Archive | "RTB"
AdzCentral Evolves as RTB Gains Traction in Asia
Adaline Lau | March 25, 2013
The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region.
The APAC Marketer’s 2013 Shopping List
Max Sim | February 5, 2013
Here is what I think marketers should be putting into their shopping list for 2013 in the region.
2013 Digital Media Buying Trends in China
Charlie Wang | January 25, 2013
Six trends media planners and brand marketers should consider for the year.
RTB Trends in 2013 [Video]
Matt Harty | January 8, 2013
Online video and multi-screen will be big this year.
Search Trends for 2013: RTB, Attribution, and Mobile
Prabhvir Sahmey | January 7, 2013
Two big shifts will impact search marketers in 2013.
RTB: Blessing or Curse? [Video]
Adaline Lau | December 20, 2012
Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers.
Data Management Platforms in India – Keys to Success
RP Singh | November 29, 2012
DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country.
From Mad Men to Math Men – Insights From I-Com Global Summit 2012
Joni Ngai | November 15, 2012
I-COM China vice chair shares emerging data and analytics trends in China and how it compares globally.
Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates
Adaline Lau | November 6, 2012
Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, Criteo, and BrightTag.
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Adaline Lau | March 28, 2013
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