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OpenX Opens Japan Office as Mobile RTB Gains Momentum

OpenX eyes China as it continues to expand in the region.

Does Smart TV Feature in Your Digital Strategy?

If you're already investing in your mobile or social strategy, start investing in a smart TV strategy. Here's why.

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

Optimizing content for model variations can be costly and difficult to maintain. Consider this approach.

How to Select an Effective Keyword Phrase for a Marketing Campaign

Before you select a keyword to put in the search box on your offline ad, consider these best practices.

Mobile Marketing: From Concept to Practice

Are you still using conventional media planning methods to manage new digital media?