Putting the Efficiency Into Your Success Metrics
One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks.
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Tag Archive | "SEO"
Baidu-Bing Alliance: Implication for Search Advertisers
Adaline Lau | July 8, 2011
A partnership could further erode Google's search market share in China.
Marketing Landing Pages to Non-Humans
Matt Harty | April 15, 2011
Spiders, crawlers, and bots are the gatekeepers for search engines and here's why marketers should consider them to improve your campaign performance.
Most Marketing Buzz Words Today Are at Least 10 Years Old
Patrick Tam | October 15, 2010
Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing.
Keywords and Quality Score: Tales From the Trenches
September 2, 2010
Best practices in the areas of keyword research, keyword deployment, ad creative, account structures, and the all-important Quality Score are highly related.
Accessibility and You
September 2, 2010
I was asked to participate in a pitch for a website redesign project by a large agency that currently has no search engine optimization personnel or partnership in place.
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