McDonald’s Gets Youths to Build Big Macs by Shaking Their Phones
The fast food chain wanted young working adults in China’s tier one and two cities to love the Big Mac and associate the burger with a “macho” personality.
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Tag Archive | "Sina Weibo"
Case Study: Jebsen Group Makes Social Media a Priority
Adaline Lau | March 21, 2013
Four ways that a B2B organization representing 200 brands uses social and mobile for communications.
P&G’s Pantene China Olympics Case Study
Adaline Lau | October 30, 2012
How its localization strategy has become a benchmark for P&G globally.
Baidu Partners With Sina to Reinforce Mobile Search in China
Adaline Lau | August 13, 2012
A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia.
Is Weibo Marketing Really Low Cost?
Louise Au | July 17, 2012
A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing?
Nokia, Pepsi, and Coach Go Social for Chinese New Year
Adaline Lau | February 6, 2012
Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.
Social Media Opportunities in China
Gordon Choi | December 15, 2011
China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why.
Sina Weibo Rolls Out Real-Time Search Engine
Adaline Lau | November 4, 2011
And what it means for marketers.
Baidu: Building a Chinese Internet Empire
Gordon Choi | August 16, 2011
Here's a list of Baidu's ambition to grab market share in areas beyond search in the country.
Social Marketers Must Go Beyond Listening
Eddie Choi | August 4, 2011
Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success?
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