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Facebook Marketing for SMEs: Applying the 5 P’s to Expand Business

Fan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company’s brand awareness.

5 Lessons I Learned From an Auntie About Social Media Marketing

During a vacation to Taiwan, I met bed and breakfast owners who wowed me with their efficiency as social media marketers.

Winning Email Marketing Tactics for SMBs in China

Consider these winning tactics to acquire new customers and retain existing ones.

Web Analytics in the Eyes of China’s Small and Medium Enterprises

China's SME sector is growing rapidly but the use of analytics is still nascent. Here's why.