How Rally APAC Convinces Brands to Invest in Social Marketing
Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy.
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Tag Archive | "social commerce"
2013: The Year of Social Merchandising
November 23, 2012
Brands have undergone an evolution from social media to social marketing to social merchandising to influence customers.
Social Start-Up Chirpify Expands Into Instagram
November 9, 2012
U.S. start-up Chirpify, a platform for in-stream commerce on social networks, has expanded into Instagram.
What’s Next in Social Marketing? (Spoiler Alert: Real ROI)
September 4, 2012
The first wave of social marketing innovation is over. The second wave has started and it's going to matter even more.
Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]
Adaline Lau | August 30, 2012
Expect to see a proliferation of niche social networks over the next 12 months.
ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]
Alvin Wang Graylin | August 1, 2012
Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and social CRM.
Q&A: ADMA Chairman on Social Commerce, Analytics, and Do Not Track
Adaline Lau | July 12, 2012
David Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings.
The Future of Digital for Brands in 2011…And Beyond
Ashok Lalla | December 13, 2010
Digital trends that will take off in 2011 – who will be the brand marketers to embrace them?
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Adaline Lau | February 19, 2013
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