Tag Archive | "SSP"

A Closer Look at Audience Buy in China

 |  February 27, 2013

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This buying concept essentially changes the operating model between brands, media agencies, and publishers.

Rubicon Project Reinvests in Asia Pacific

 |  October 17, 2012

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The U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team.

The Overcrowded Display Ecosystem: Is The Pie Big Enough?

 |  March 22, 2012

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An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms.

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