Cathay Engages Instagram Fans to Celebrate the Snake Year
Cathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests.
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Tag Archive | "Starbucks"
The Mobile Web Comes of Age
Nic Tinworth | July 25, 2012
Responsive design, apps, or mobile site. Options to consider when optimizing for your web properties.
Collaborate to Grow: Leveraging Social Space Connections to Build Brands
MP Singh | July 20, 2012
Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how.
LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare
Adaline Lau | September 29, 2011
Global brands such as Starbucks, McDonald's, Burberry, and Galaxy Macau team up with the check-in service.
5 Instagram Tactics For Brands
Rudi Leung | August 31, 2011
Starbucks is using Instagram to engage with fans. Here's how your brand can do the same.
The Rise of F-Commerce
Vincent Teo | June 1, 2011
Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer?
Six Stages of Social Media Maturity
Gaurav Mishra | May 4, 2011
From tools and tactics to platforms and processes - a framework to social media strategy.
Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns
Joshua Maa | April 29, 2011
Here's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers.
Taking Mobile Banking to the Next Level
Vincent Teo | March 21, 2011
Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region.
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