Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce
The denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store.
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Tag Archive | "Tudou"
Youku and Tudou Merger: What It Means for Marketers
Adaline Lau | October 4, 2012
Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers.
Youku to Acquire Tudou in $1B Deal
Anna Maria Virzi | March 13, 2012
Two online video sites in China to merge, expanding reach and reducing expenses.
Social Media Opportunities in China
Gordon Choi | December 15, 2011
China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why.
Businesses Rally to Assist Victims of Japan’s Earthquake and Tsunami
Adaline Lau | March 18, 2011
From Asia Pacific to North America, tech and interactive media companies activate disaster relief efforts. Here's a snapshot of who's doing what.
Five Inconvenient Truths of ‘Viral Video’
Rudi Leung | February 16, 2011
Before you start producing a viral video, here are five points to consider.
9 New Year’s Resolutions for Digital Marketers
Michael Zung | January 11, 2011
Here's a list of New Year's resolutions to power you through the year.
Funding Fuels Tudou’s Branded Original Video Plans
Adaline Lau | September 8, 2010
China's video sharing platform plans revenue model based on branded original content.
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Adaline Lau | November 14, 2012
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