Tag Archive | "Twitter"

Beyond the Buy – 4 Twitter Ad Essentials

January 22, 2013

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Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself.

Twitter Extends Reach Into APAC By Partnering With Komli Media

December 3, 2012

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Komli Media has secured an exclusive deal with Twitter to manage all Southeast Asia sales for its ad products.

Shifting Sands: The Fall of Facebook and Twitter?

 |  November 27, 2012

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Facebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital audience.

Social Start-Up Chirpify Expands Into Instagram

November 9, 2012

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U.S. start-up Chirpify, a platform for in-stream commerce on social networks, has expanded into Instagram.

Twitter Goes Female (and What It Means for Your Social Media Marketing)

November 1, 2012

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Seven actionable Twitter tactics you need now!

New Facebook, Twitter Ad Targeting Options Offer Opportunities and Challenges

September 14, 2012

637 Comments

On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts followed. Will these methods mean more success for advertisers?

Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu

 |  July 24, 2012

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A roundup of the top digital happenings in Japan.

Is Facebook Really Winning in Japan?

 |  July 16, 2012

552 Comments

Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan.

How to Manage Twitter for Asian Markets

 |  July 10, 2012

373 Comments

Microblogging is fast becoming an essential part of marketing strategies, even in Asia. Follow these tips to localize for each markets.

Xerox Selectively Testing Emerging Marketing Platforms

May 19, 2012

671 Comments

A Twitter campaign increased followers by 50%.

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