Weibo: China’s ‘Twitter on Steroids’
What it is, how it works, and why it matters for marketers.
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Tag Archive | "Weibo"
Digital Engagement in China – Social Gets Serious [Infographic]
Elisa Harca | March 22, 2013
Successful digital engagement in China comes down to five key points.
Don’t Let Social Media Scare You Away!
Karen Ho | March 4, 2013
Let me explain the differences between Weibo and WeChat from a marketer's perspective.
Weibo Marketing and Social Analytics Rule in July
Adaline Lau | December 21, 2012
In Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo.
Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce
Adaline Lau | November 14, 2012
The denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store.
ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]
Alvin Wang Graylin | August 1, 2012
Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and social CRM.
Is Weibo Marketing Really Low Cost?
Louise Au | July 17, 2012
A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing?
Q&A: Big Data, Mobile, and Weibo Analytics
Adaline Lau | June 21, 2012
Hong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market.
Social Media Opportunities Under China’s Real Identity Weibo
Gordon Choi | March 9, 2012
Here's how the new policy change will impact marketers.
Weibo Marketing: What More to Be Done?
Louise Au | March 7, 2012
Consider these three ways to bring your Weibo marketing in China to the next level.
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Elisa Harca | April 10, 2013
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