Tag Archive | "WOM"

A Three-Letter Word Called WOM

 |  May 23, 2011

1,305 Comments

Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand.

Social Networking: No Longer a Niche Market

 |  December 28, 2010

698 Comments

Marketers that still consider social networking a niche market - it's time to wake up and face the data.

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