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The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers.
Stephen Hay | April 30, 2013
With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time marketing and decision support.
Simon Small | April 15, 2013
Consider these digital tools that can help build a clearer picture of your customers’ behaviors and actions.
Vinoaj Vijeyakumaar | April 11, 2013
These best practices fall into four main buckets.
March 25, 2013
Before exploring big data, there are far more fundamental foundational steps to take.
Simon Small | March 21, 2013
Let’s get one thing straight – big data isn’t the answer.
Charlie Wang | March 20, 2013
CCTV, China’s government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies?
Vinoaj Vijeyakumaar | March 14, 2013
Bringing dynamic data to your tags with the data layer and macros
Ray Poynter | March 7, 2013
Asia will be central to the development of mobile research.
Mandar Marathe | March 5, 2013
Three recommendations to get the best out of your site design.
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