Metrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff.
|
|
|
Archive | Analytics
The Proof of the Digital Pudding
Parth Mukherjee | February 25, 2013
A deep dive into Adobe’s Metrics not Myths campaign.
Take Control of Tagging With Google Tag Manager (Part 1 of 3)
Vinoaj Vijeyakumaar | February 19, 2013
Adding third-party tags to your website is part and parcel of being a digital practitioner. Let’s get started by exploring four key areas.
Content Marketing for Brands: Q&A With Ginzametrics
Andy Radovic | February 13, 2013
Ginzametrics’ CEO explains the differences in how content marketing plays out between Asia and the U.S.
What Are the Real Challenges for Digital Marketing in 2013?
Louise Au | February 8, 2013
In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagement vary.
Integrated Marketing Analytics Is Possible
Eddie Choi | January 23, 2013
Consider these three challenges when measuring performance of an integrated marketing campaign.
3 Measurement Resolutions to Embrace in 2013
Vinoaj Vijeyakumaar | January 22, 2013
To start 2013 on the right foot, here are three things I recommend you do today.
Big Data 101: Use Web Data to Understand Customer Intent
January 17, 2013
How are you using web data to improve your customer experiences – and increase revenue?
ComScore on Analytics Trends in 2013 [Video]
Adaline Lau | January 11, 2013
![ComScore on Analytics Trends in 2013 [Video]](http://www.clickz.asia/wp-content/themes/flashnews/thumb.php?src=http://www.clickz.asia/wp-content/uploads/2013/01/comScore.jpg&h=75&w=75&zc=1&q=90)
India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013.
Snapdeal on Analytics Trends in 2013 [Video]
Adaline Lau | January 11, 2013
Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data.
Subscribe to ClickZ Asia Weekly!
- Factors to Consider When Opening a TMall Shop
- TMall – Gateway to China’s Growing E-Commerce Market
- 7 Vine Tips for Marketers
- Big Data Is Not Like Teenage Sex
- SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform
View moreUpcoming Events
Upcoming WebinarsCategories
- Analytics (136)
- Ecommerce (28)
- Email (71)
- Emerging Marketing (55)
- Integrated Marketing (37)
- Marketing Strategy (39)
- Media (9)
- Media Planning & Buying (65)
- Mobile (165)
- News (75)
- Publishing (9)
- Search (64)
- SEM (80)
- SEO (83)
- Social Media (323)
- Stats (12)
- Tools (3)
- Trends (172)
Countries
Archives
- May 2013 (15)
- April 2013 (28)
- March 2013 (28)
- February 2013 (27)
- January 2013 (41)
- December 2012 (24)
- November 2012 (38)
- October 2012 (30)
- September 2012 (26)
- August 2012 (31)
- July 2012 (25)
- June 2012 (25)
- May 2012 (26)
- April 2012 (22)
- March 2012 (28)
- February 2012 (32)
- January 2012 (32)
- December 2011 (22)
- November 2011 (32)
- October 2011 (32)
- September 2011 (31)
- August 2011 (27)
- July 2011 (31)
- June 2011 (31)
- May 2011 (28)
- April 2011 (21)
- March 2011 (34)
- February 2011 (23)
- January 2011 (26)
- December 2010 (25)
- November 2010 (28)
- October 2010 (20)
- September 2010 (129)
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
Unit 1401-03, 14th Floor, Devon House, Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong
Copyright and Licensing | Privacy Policy
Naomi Troni | February 26, 2013
0 Comments