Archive | Asia

China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks

 |  May 22, 2013

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China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks

Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP’s RedWorks hires new president.

Factors to Consider When Opening a TMall Shop

 |  May 22, 2013

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Factors to Consider When Opening a TMall Shop

Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here’s a breakdown of the main facts.

TMall – Gateway to China’s Growing E-Commerce Market

 |  May 21, 2013

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TMall – Gateway to China’s Growing E-Commerce Market

Is it the digital sales channel for brands in China?

GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]

 |  May 13, 2013

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GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]

A photo blog on mobile trends in China from GMIC 2013, the country’s biggest mobile event in Beijing last week.

Q&A with Kinetic ONE: Video Content Marketing Opportunities in China

 |  April 26, 2013

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Q&A with Kinetic ONE: Video Content Marketing Opportunities in China

While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content.

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

 |  April 25, 2013

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Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong.

Irrelevant Content: SEO Impossible

 |  April 25, 2013

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Irrelevant Content: SEO Impossible

I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here’s why.

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]

 |  April 24, 2013

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DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]

The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way.

What Marketers Can Learn From Young Mobile Users

 |  April 23, 2013

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What Marketers Can Learn From Young Mobile Users

Let’s all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they’re looking at.

China: Using Social Scoring to Assess KOL Effectiveness

April 22, 2013

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China: Using Social Scoring to Assess KOL Effectiveness

A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand’s social value or influence. But each of these tools comes with its problems.

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