China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP’s RedWorks hires new president.
Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP’s RedWorks hires new president.
Elisa Harca | May 22, 2013
Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here’s a breakdown of the main facts.
Elisa Harca | May 21, 2013
Is it the digital sales channel for brands in China?
Alvin Wang Graylin | May 13, 2013
A photo blog on mobile trends in China from GMIC 2013, the country’s biggest mobile event in Beijing last week.
Adaline Lau | April 26, 2013
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content.
Adaline Lau | April 25, 2013
According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong.
Eddie Choi | April 25, 2013
I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here’s why.
Adaline Lau | April 24, 2013
The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way.
Meera Chopra | April 23, 2013
Let’s all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they’re looking at.
April 22, 2013
A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand’s social value or influence. But each of these tools comes with its problems.
Adaline Lau | May 22, 2013
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