Archive | India

What Marketers Can Learn From Young Mobile Users

 |  April 23, 2013

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What Marketers Can Learn From Young Mobile Users

Let’s all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they’re looking at.

What Makes a Mobile Video Ad Viral?

 |  March 26, 2013

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What Makes a Mobile Video Ad Viral?

A look at global mobile ad trends, including viral ads in emerging markets such as India.

India’s E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

 |  March 15, 2013

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India’s E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

NetElixir shares the challenges and tips for online retailers to do search marketing in the country.

India Is Set to Raise a Toast for 2013

 |  January 30, 2013

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India Is Set to Raise a Toast for 2013

Global Internet and technology giants will look at India with a special interest in 2013.

ComScore on Analytics Trends in 2013 [Video]

 |  January 11, 2013

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ComScore on Analytics Trends in 2013 [Video]

India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013.

Snapdeal on Analytics Trends in 2013 [Video]

 |  January 11, 2013

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Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data.

SapientNitro on 2013 Digital Marketing Trends in India

 |  January 9, 2013

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SapientNitro on 2013 Digital Marketing Trends in India

SapientNitro director of marketing strategy says big data will be big in India this year.

2013 Mobile Trends in India [Video]

 |  January 8, 2013

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2013 Mobile Trends in India [Video]

Marketers in India are no longer asking why they should advertise on mobile but how to and how much to advertise on the platform.

How Pepsi and ICICI Bank Engage Users on Social [Video]

 |  January 4, 2013

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Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing.

MakeMyTrip: Localizing Social Media in a Global World [Video]

 |  December 31, 2012

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MakeMyTrip: Localizing Social Media in a Global World [Video]

Head of marketing from India’s most popular online travel site shares how the company develops a localized social marketing strategy for a global and local audience.

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