Archive | Japan

Social and Digital in Japan: What’s Next?

 |  April 5, 2013

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Social and Digital in Japan: What’s Next?

Japanese prosumers provide insights to how the country’s social digital landscape will pan out in 2013 and beyond.

Perception Is Reality in Japan

 |  March 11, 2013

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Perception Is Reality in Japan

Consider these three recent clever uses of augmented reality that are starting to make waves in the country.

Let’s Talk About LINE

 |  January 31, 2013

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Let’s Talk About LINE

As marketers, here are several ways we can take advantage of this service.

Japan Scores High Marks in 2012 Digi Wrap-Up

 |  December 10, 2012

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Japan Scores High Marks in 2012 Digi Wrap-Up

Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers.

Familiar but New – Japan’s Digital Marketing Landscape 2013

 |  November 8, 2012

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Familiar but New – Japan’s Digital Marketing Landscape 2013

Japan’s “Galapagos” market in mobile and social marketing has evolved to become more aligned with the rest of the world.

Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

 |  November 6, 2012

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Japan’s RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, Criteo, and BrightTag.

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

 |  September 27, 2012

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Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan.

OpenX Opens Japan Office as Mobile RTB Gains Momentum

 |  September 19, 2012

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OpenX eyes China as it continues to expand in the region.

The Video Opportunity in Japan

 |  September 17, 2012

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The Video Opportunity in Japan

Client interest in video is high and will only continue as budgets shift more into digital.

Naver Curates a Strong Following in Japan

 |  September 5, 2012

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Naver Curates a Strong Following in Japan

Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand.

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