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Puma Leverages Social Graph to Promote Spring-Summer Collection

German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer.

Studies: Facebook Shows Big Gains in Malaysia, Singapore

Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too.

Yahoo Algorithm Change to Take Effect in India

Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia.

Cookie Deletion: Why It Should Matter to Advertisers and Publishers

Cookie deletion impacts your audience measurement and here’s what you need to know.

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.

By the Numbers: Online Video Consumption in Asia

Online video goes mainstream in Asia Pacific.