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German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer.
Vikas Gulati | May 23, 2012
Five things every marketer should know about mobile in emerging markets.
Daniel Lee | April 30, 2012
Marketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-commerce.
Anna Maria Virzi | December 5, 2011
Marketers from regional and global brands share best practices on connecting with diverse fans, friends, and followers.
Anna Maria Virzi | November 23, 2011
Campaign for mobile phone in Indonesia featured special social tool for consumers.
Adaline Lau | September 12, 2011
Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia.
Ross Settles | March 30, 2011
Entrepreneurs are creating digital platforms in hopes to grab a slice of what will soon be Southeast Asia’s largest Internet market.
Joe Nguyen | December 28, 2010
Marketers that still consider social networking a niche market – it’s time to wake up and face the data.
Joe Nguyen | December 21, 2010
As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.
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Adaline Lau | June 7, 2012
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