ClickZ.asia

Puma Leverages Social Graph to Promote Spring-Summer Collection

German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer.

5 Lessons I Learned From an Auntie About Social Media Marketing

During a vacation to Taiwan, I met bed and breakfast owners who wowed me with their efficiency as social media marketers.

Facebook Gains Popularity in Taiwan

7-Eleven demonstrates how a promotion that used interactive billboards, AR face detection, and Facebook can be fun – and win over fans.

Moving Ahead With Smartphone Marketing in 2011

The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong, and Tawian. This trend is now augmented by the rising number of Android devices that [...]

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.