Archive | Email

Privacy Please!

 |  April 8, 2013

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Privacy Please!

How will the privacy policy impact marketers and companies conducting business in Hong Kong?

Here’s Why You Should Use a Recommendation Engine

 |  March 5, 2013

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Here’s Why You Should Use a Recommendation Engine

It is capable of increasing sales conversions consistently by 10 to 30 percent.

Six Things Digital Marketers Must Know – Part 2

 |  January 31, 2013

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Email trends marketers should embrace for the year.

The Secret to Email Marketing

 |  January 15, 2013

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Consider these six ways to more effective email marketing.

Mobile + E-Commerce = Love Story

 |  December 12, 2012

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Mobile + E-Commerce = Love Story

Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips.

How ‘Triggers’ and ‘Service’ Boost Your Email Marketing Results

 |  November 22, 2012

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How ‘Triggers’ and ‘Service’ Boost Your Email Marketing Results

To boost results, think in terms of service, not just promos. Here’s how.

Big Data, Email, and the Presidential Election

 |  November 19, 2012

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Big Data, Email, and the Presidential Election

Consider this step-by-step approach to develop a metric-driven email campaign.

No-Headache Holiday Campaign: A Blueprint You Can Implement Today

 |  October 18, 2012

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No-Headache Holiday Campaign: A Blueprint You Can Implement Today

Tips and tricks for retailers to implement a holiday campaign.

The Importance of Mobile Email Marketing

 |  October 12, 2012

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A study conducted by the Hong Kong Association of Interactive Marketing revealed 80 percent of respondents access the Internet using mobile devices.

Hotmail Disappears – Now What?

 |  September 28, 2012

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Hotmail Disappears – Now What?

Outlook.com may impact your email campaigns in two ways.

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