Digital Marketing and the Consumer Experience
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Archive | Marketing Strategy
Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
Adaline Lau | April 25, 2013
According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong.
Yahoo Opens Online Outlet Stores in Hong Kong
Adaline Lau | April 22, 2013
The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city.
India: Using Technology to Update Western Interview Methods
Ray Poynter | April 12, 2013
With the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow.
What Smart Marketers Need to Do to Beat the Sh*t Out of This Recession
Mandar Marathe | April 9, 2013
Consider these three digital marketing strategies to tackle a slow economy.
How to Develop a Multilingual Content Marketing Strategy
Christian Arno | March 27, 2013
Coca-Cola is a good example of adapting a global brand for a country-specific audience.
Deckers’ UGG Footwear Steps Into E-Commerce in China
Adaline Lau | March 19, 2013
Deckers appoints e-commerce director to capture China’s booming online shopping, set to surpass the U.S. to become the world’s largest e-commerce market this year.
How to Manage Multiple Digital Agencies
Motoko Hunt | March 18, 2013
Projects become very efficient when a client has a good control of the project. Here are five tips to get started.
The Future of Exhibitions Will Be Data-Driven
Eddie Choi | March 8, 2013
My views on how technology would impact the industry 10 years from now.
Aliyun Search Could Impact Baidu and E-Commerce in China
Adaline Lau | March 1, 2013
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country.
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