The Future of Exhibitions Will Be Data-Driven
My views on how technology would impact the industry 10 years from now.
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Archive | Integrated Marketing
Metrics and Innovation in Digital Marketing
Naomi Troni | February 26, 2013
Our job is no longer about getting consumers to see more ads so that we can sell more stuff.
Luxury Brands and Dead Puppies
Stephen Hay | November 7, 2012
Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the balance.
P&G’s Pantene China Olympics Case Study
Adaline Lau | October 30, 2012
How its localization strategy has become a benchmark for P&G globally.
SES Hong Kong 2012: Biz Optimization, Driving Conversions, and Creating a Movement
Adaline Lau | September 11, 2012
Day 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery.
It’s Time for Digital to Go Physical!
Vivek Bhargava | June 8, 2012
Cellphones and mobile devices have enabled engagement with customers to a whole new level but are brands prepared to use this effectively?
From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics
Rudi Leung | June 7, 2012
In Shanghai to attend the premiere of my client’s new film, I quizzed the company about its social media strategy.
Approaches to Information Architecture and Digital Campaigns
Adrian Lee | May 17, 2012
Three practical tips to tackling IA and usability for your digital campaigns under time and budget constraints.
How to Stand Out From the E-commerce Crowd in China
Francis Kwok | April 25, 2012
In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers.
A Die-Hard Mac and iPhone Evangelist Changes His Tune
Mandeep Grover | March 16, 2012
A marketing pro gives five reasons why he’s “de-Appling” from the Apple family of products.
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