Big Data Is Not Like Teenage Sex
Let’s start by exploring what big data is used for in marketing.
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Archive | Media
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
Adaline Lau | April 26, 2013
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content.
The Evolution of Media Planners
Charlie Wang | April 17, 2013
Media planners have to become proficient in content planning and native advertising strategies. Here’s why.
Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
Adaline Lau | April 4, 2013
WPP’s audience buying firm continues Asia expansion with plans to be in 13 markets by year end.
What Display Ad Tech Can Learn From Wall Street or Not: Statsit
Adaline Lau | March 28, 2013
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends.
AdzCentral Evolves as RTB Gains Traction in Asia
Adaline Lau | March 25, 2013
The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region.
Don’t Miss the Merits of Augmented Reality in Mobile Marketing
Darren Yan | March 13, 2013
And brand owners must consider these data points before any AR deployment.
Perception Is Reality in Japan
Andy Radovic | March 11, 2013
Consider these three recent clever uses of augmented reality that are starting to make waves in the country.
A Closer Look at Audience Buy in China
Charlie Wang | February 27, 2013
This buying concept essentially changes the operating model between brands, media agencies, and publishers.
Are Banner Clicks the Devil?
Matt Harty | February 21, 2013
People who click on banner ads are not the same people who convert on your website, according to Quantcast’s CEO.
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