Big Data Is Not Like Teenage Sex
Let’s start by exploring what big data is used for in marketing.
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Archive | Emerging Marketing
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
Adaline Lau | April 26, 2013
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content.
Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
Adaline Lau | April 4, 2013
WPP’s audience buying firm continues Asia expansion with plans to be in 13 markets by year end.
What Display Ad Tech Can Learn From Wall Street or Not: Statsit
Adaline Lau | March 28, 2013
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends.
AdzCentral Evolves as RTB Gains Traction in Asia
Adaline Lau | March 25, 2013
The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region.
Don’t Miss the Merits of Augmented Reality in Mobile Marketing
Darren Yan | March 13, 2013
And brand owners must consider these data points before any AR deployment.
Perception Is Reality in Japan
Andy Radovic | March 11, 2013
Consider these three recent clever uses of augmented reality that are starting to make waves in the country.
Building the Digital Agency of the Future
Vincent Teo | February 7, 2013
Consider these five suggestions to manage this paradigm shift within the agency.
The Digital Agency of the Future
Vincent Teo | January 28, 2013
Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focused on creative problem solving and making useful things.
Shazam: Connecting TV and Digital Like Never Before – Part 2
Simon Small | January 25, 2013
Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resources.
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