The Evolution of Media Planners
Media planners have to become proficient in content planning and native advertising strategies. Here’s why.
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Archive | Media Planning & Buying
A Closer Look at Audience Buy in China
Charlie Wang | February 27, 2013
This buying concept essentially changes the operating model between brands, media agencies, and publishers.
Are Banner Clicks the Devil?
Matt Harty | February 21, 2013
People who click on banner ads are not the same people who convert on your website, according to Quantcast’s CEO.
Does Your Brand Have a Content Marketing Strategy?
Andy Radovic | February 7, 2013
An interview with Ray Grieselhuber, Ginzametrics CEO on why it’s important for brands to adopt content marketing as a core channel to drive qualified traffic and sales.
The APAC Marketer’s 2013 Shopping List
Max Sim | February 5, 2013
Here is what I think marketers should be putting into their shopping list for 2013 in the region.
2013 Digital Media Buying Trends in China
Charlie Wang | January 25, 2013
Six trends media planners and brand marketers should consider for the year.
Beyond the Buy – 4 Twitter Ad Essentials
January 22, 2013
Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that’s as distinctive as the site itself.
RTB: Blessing or Curse? [Video]
Adaline Lau | December 20, 2012
![RTB: Blessing or Curse? [Video]](http://www.clickz.asia/wp-content/themes/flashnews/thumb.php?src=http://www.clickz.asia/wp-content/uploads/2012/12/DSPfeatured.jpg&h=75&w=75&zc=1&q=90)
Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers.
Digital Strategy Decisions
Christian Arno | December 18, 2012
Consider this approach to planning your digital strategy.
Paid and Earned Media: How to Use Them Together?
MP Singh | November 30, 2012
Consider this approach to measure the impact of Facebook ads on earned media.
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Charlie Wang | April 17, 2013
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