Youku to Acquire Tudou in $1B Deal
Two online video sites in China to merge, expanding reach and reducing expenses.
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Archive | Media Planning & Buying
Search, Display, and the Media Multiplier Effect – Why 1+1 = 3
Vikas Gulati | February 16, 2012
Here’s why these principles haven’t changed at all when it comes to digital.
China Internet Advertising 101
Karen Ho | December 29, 2011
Consider these five factors when planning and buying online ads in China.
Cross-Channel Optimization: Why It Will Change Advertising
Arun Kumar | December 28, 2011
Optimizing for results across platforms or channels is not new, yet the media industry has never gone beyond paying lip service to it. Here are three challenges that need to be addressed first.
Digital Marketing in 2012: Year of Application
James Wu | December 6, 2011
With so many changes in 2011, being able to apply all you learned would be the key theme for 2012. Consider these four areas.
Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online
Adaline Lau | October 20, 2011
With market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China’s lower tier cities and its implication for media planning.
Get Direct With Digital Brand Advertising!
Kate Clough | October 17, 2011
Too much emphasis is placed on audience reach when brand campaigns are developed and this poses a significant danger to marketers. Here’s why.
The Six I-Principles of Digital Media Marketing
RP Singh | September 27, 2011
Consider these elements in digital planning to reach an increasingly fragmented media landscape.
Why Brands Need to Stay ‘On’ in a Digital World
Daniel Lee | September 12, 2011
How do you influence and reach potential customers especially when your official campaign may not be running? Consider these three factors.
CPM vs. CPA! The Debate Will Never Die
RP Singh | August 30, 2011
Consider these factors when buying online media for branding or conversion.
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